11 Great Ways to ‘Get Personal’ in Your Email Marketing

Email marketing works best when it’s personal. Sure, you can put your targets’ names in the salutation, but pushing it further makes all the difference between a standard, acceptable response and truly stratospheric success.

Personally, you’ll want to shoot a good deal higher than your competitors. Here are the most important considerations when tugging at your list’s heart strings.

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11 Great Ways to ‘Get Personal’ in Your Email Marketing – Hubspot Blog