3 Ways Local Small Businesses Can Use PPC

With all the competition on your Google search results page, the top ranking organic site is today often well below the fold. Pity all those SEO workers who’ve scoffed at paid traffic.

Using PPC the right way can keep your results front and center, and there’s no reason not to take advantage of the better positioning. There’s that and a few other good reasons to look at what PPC can do for you.

Read the full article here:

3 Ways Local Small Businesses Can Use PPC – Search Engine Watch