Is “content” a shortsighted substitute for a social strategy or is it simply another SEO tactic? Consider this.
Maybe it’s a proxy to creating great customer experiences. Content is your vehicle for discovery, engagement, sharing and the mechanism for storytelling. Social and search optimization go together to present your message for discovery and sharing. So what are you waiting for?
Read the full article here:
Content, Social & SEO Lead Customers to Great Experiences – TopRank Online Marketing Blog
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