No doubt you’ve been interested in the new Vine video platform, but you’re also a bit baffled as to how to make use of it. After all, six seconds of video isn’t a great deal of time to utilize in any message… Even so, as it turns out, the limitations of this medium are also part of its power. Using this time judiciously has led to some resourceful uses and messaging!
How businesses are using Vine
Vine has seen businesses make some very innovative and impressive videos since they’ve launched. Despite the time limitations, some companies have embraced the platform and are creating Vines that are getting significant notice and views. The true secret to winning with Vine would be to emphasize the quirky, fun and new parts of the products or messages you want to feature. No one expects an epic film, but however, they do expect to be entertained! Some ways businesses are using Vine videos include videos about new products or people, customer service messages, and human-interest pieces. Businesses of every size are finding cool ways to employ Vine videos.
General Electric is using Vine to develop innovative ways to share science in cool ways.
The Gap is using Vine as an online video catalog.
Bacardi is using these short snippets to give away drink recipes featuring their favorite rum!
Not to be outdone, Malibu Rum has produced a thirst-quenching Vine of their own!
As part of the launch for their Cool Ranch Doritos Locos Tacos, Taco Bell produced a yummy Vine to whet their customer’s appetites!
Lowes home improvement stores has innovated by building a series of #lowesfixinsix
Don’t limit your imagination!
Vine videos can be quite a novel way to introduce new staff, new products, new directions and more. It’s really only limited to your imagination. Obviously, time isn’t a factor! Take a few moments and look at through some Vine videos, and discover if this isn’t a platform that your company or small business can utilize!