Content may be king, and more so now since the rise of Google’s content hungry Panda, but it’s not getting any easier to create.
Email marketers need to take a good, hard look at their content strategy if they’re going to make it against the rising tide of competition. Shareable, informative and, yes, even interesting content is going to do you more good in the long run than any mix of warmed over sales copy.
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Delivering quality content…the whys, whats and hows – Email Marketing Reports
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