Easy Ways To Employ Green Marketing In Your Business

Earth Day is here again, and so this might be a good time to take a look at how green marketing could benefit your company by appealing to your environmentally conscious consumers! Green marketing is not only a sensible way to preserve our dwindling natural resources, but it can be a deciding factor with regards to consumer purchasing decisions…Beyond the benefit that green marketing has for the environment, it could work magic for your company’s public image as well! This is turning out to be a critical factor for many individuals weighing where and who to purchase from these days. You will find a growing number that will choose an eco-friendly company over another simply on that fact alone.

How to attract and appeal to socially conscious consumers

Getting the word out in your regular media is an important way for many companies to emphasize your green marketing practices, improve your public image, and generate overall good will. According to a report by D S Simon Productions, “media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook”. Developing “green teams” within your business can get employees involved and help brand your business as one that truly cares about conservation and the green initiative. Organizations like EarthShare can help.

How Arya Cleaners went green and it paid off!

A dry cleaning service in Chula Vista Ca, Arya Cleaners took steps like updating their natural gas burning water heaters with technology that transfers heat from the boiler to the laundry machines, swapping out their company vehicle with a fuel efficient clean burning delivery van, and by using wet-cleaning technology that reduced their usage of PERC (perchloroethylene), a harmful chemical solvent used by dry cleaners, by 90%.

These changes contributed to Arya Cleaners being named a CoolCalifornia.org Small Business Excellence Award Winner, becoming a Certified Chula Vista Clean Business, and getting the Mayor’s award for excellence in 2009 for green friendly business practices. Arya has clearly succeeded in branding themselves as being an eco-friendly business. The strategies will vary for each industry, but the results can be well worth the effort!

Happy Earth Day!