Email Marketing Service Comparison

How to Choose an Email Marketing Service

Having an excellent email marketing service to utilize is an important part of your online business marketing. A few of the things you’ll need in a service include one that will deliver your emails promptly and consistently, but also has the tools necessary for you to properly analyze your efforts…You also have to have the capability to send and schedule emails, the ability to use both plain text and html, email tracking, analytics, a form builder and more. So who do you pick? There are lots of capable services, though each has its own quirks and advantages. So to assist you in choosing we’ve covered five of the most popular ones used by online marketers.

5 Of The Top Email Marketing Services

  • AWeber – Long regarded as the best service around, AWeber offers a reputation for perhaps the best deliverability in the industry, due largely to email marketing servicetheir very strict policies regarding the composition of your lists. You can’t simply add names you may have come across or purchased into their lists; they have to be very clean. They nearly demand all double-optin lists. You could do single optin, however you will have to jump through some hoops to do so. They have good reporting, analytics are fine, and their forms builder is easy to use. Prices start at $19 a month.
  • GetResponse – This service is the favorite among a lot of affiliate marketers, and they’re very friendly to them. A bit more lax on list composition, and offering a good form builder, GetResponse is a excellent option for getting started. GetResponse offers a 30-day free trial, and costs start at $17 after that. (deals are available!)
  • MailChimp – A good place for newbies to start, as they offer a free option (no autoresponders) and are low-cost to boot. They boast some impressive analytics reports including tweet trends, goal tracking, revenue charts and social analytics, good deliverability, and integrate your social media services. They have premade templates you can use, ┬átheir builder is easy to use. Overall, MailChimp offers great value for the money.
  • iContact –┬áPossesses an easy to use interface and they are fantastically priced, starting at around $10 a month. iContact makes it simple to integrate with a lot of other services as well, for example SalesForce, Google Analytics and others. One negative is that they have no customer service available on the weekends.
  • Constant Contact – Iis much more than an email service provider. They offer a number of other services, such as app integrations to enable you to sync up other services, a deal application (think Groupon) and offer a free trial. One thing we don’t like is that they are not that great in deliverability, and the site itself is difficult to navigate.

Good luck on your search, do your homework and utilize the trials before you buy. Email marketing services when used wisely, will be one of your most profitable tools!

About Alan Weeks

Founder and CEO of Envision Net, Inc. He has a notable 12-year, internet marketing and operations career, in particular, developing and implementing internet marketing strategies for local businesses.

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