Is A Fake Cobra More Interesting Than You?

In the course of a few days, a parody Twitter account in New York achieved what Social Media Gurus have spent years trying to do.

What can you learn about making a connection, establishing relevance and engaging the world, including the major media, from a snake that escaped at the zoo?

Read the full article here:

Is A Fake Cobra More Interesting Than You? – Small Business Trends