A brand advocate is not on your staff but they routinely share your brand with their own network in a positive way. They may have 100 Twitter followers or they may have 1,000 –but as a vocal part of the community where your market lives and breathes, they’re a vital part of reaching out and connecting.
Get to know them and you’ll see positive results whenever they mention your name. Here’s how to go about it.
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4 Keys to Turning Negative Commenters Into Brand Advocates
Negative comments can sure sting a small business owner or anyone trying to make it in the Internet business world.
Pity so few realize the opportunity that every nay-sayer represents. Deal with them rapidly and professionally, and you’ve done your PR and your marketing in one afternoon.
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4 Keys to Turning Negative Commenters Into Brand Advocates – Convince & Convert