Mobile Email More Common Than You Think | Design Help and the Fragmentation Challenge

April 13, 2011 By

Not only is mobile phone email taking off, it’s way more common than most email marketing enthusiasts appreciate.

The pitfalls, particularly in terms of design, are significant and a quick, simple guide to putting your message out to your mobile list is long overdue. These are the basics to taking advantage of an under-utilized medium that’s more than ready to work for you.

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Mobile Email More Common Than You Think | Design Help and the Fragmentation Challenge – Email Marketing Reports

Filed Under: Local Mobile Marketing Tagged With: , ,

How Many Sacrifices Should You Make to the God of Email Functionality?

April 13, 2011 By

Balance in your marketing email may be everything. You need to ensure functionality and usability, make a good impression and drive your reader to your call to action.

That’s if it were all so simple. Unfortunately, people are also human and they don’t really respond well to machine messages. There’s also a balance between functionality and engagement – and between a smaller interested audience and one that is larger but disinterested. Now that would be equilibrium.

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How Many Sacrifices Should You Make to the God of Email Functionality? – Email Marketing Reports

Filed Under: Email Marketing Tagged With: ,