Local Internet Marketing Services for Local Businesses
Foursquare Courts Small Business
Mashable is confirming that location based social networking company Foursquare is now testing a new advertising platform created for small business, by permitting large advertisers like Burger King, Gap and Starwood Hotels to test promote themselves with the platform…Read More
Turning check-ins into real-world sales is the surprisingly difficult part of Location Based Marketing. FourSquare or not, you need to make sure what you do on any LBM service really results in a business transaction.
At the end of the day there are a few simple steps you can take to maximize return on your Location Based outreach. Here’s the quick guide to getting it moving.
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Loyalty, encouragement and discovery; these are the three basic concepts that have allowed Foursquare to grow in to the world’s most respected location-based social network. Users are motivated to explore a city and everyone wants to know what moves them.
Slowly but surely the figures start to come in. Just why would anonymous people allow big brother to follow them around for a day? The results are enlightening.
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Engaging and rewarding loyal customers is the name of the game on Foursquare. If you’re not using it to bring repeat customers in but throwing parties instead, you really should take notice here.
Foursquare users are quickly learning to give invitation and events sites a run for their money with integrated maps and virtual check-ins. And of course, some top notch analytics so that every event was better than the last.
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3 Ways to Utilize Foursquare for Event Marketing – Social Media Today
Unfortunately, the motivations for users to participate in location based networks like Foursquare are still not always there. Users want to use less effort and get more in return.
Developers, though, are pushing to the edge in a few different ways. Well, maybe it’s better to say in a whole slew of different, innovative and attractive ways. One or two of them is sure to pay off.
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The Future of Geolocation | What is Coming? – Social Media Examiner
Location based services are among the strongest mobile marketing tools. They encourage tons of free word of mouth (the best kind of) recommendations and customer loyalty that’s just plain hard to ignore.
So, if you’re going to choose between the two front-runners, which is it going to be? Weigh the pros and cons of each in a balanced, comprehensive comparison designed to help you choose.
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Location-Based Services: Foursquare vs. Facebook Places – SocialMedia Examiner
