Will Local Make up 70% of Mobile Ad Spending?

U.S. mobile advertising will grow $4 billion in 2015. Local ads, those that are geotargeted to reach users in a specific location and those with a location-specific call to action, are expected to dominate all of that mobile ad spending.

Fact is, local businesses will still need to compete with national firms advertising on the local level, but both sides need to pay attention. Learn from each other and your location based marketing will more than pay off.

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Will Local Make up 70% of Mobile Ad Spending? – Search Engine Watch

The Future of Geolocation | What is Coming?

Unfortunately, the motivations for users to participate in location based networks like Foursquare are still not always there. Users want to use less effort and get more in return.

Developers, though, are pushing to the edge in a few different ways. Well, maybe it’s better to say in a whole slew of different, innovative and attractive ways. One or two of them is sure to pay off.

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The Future of Geolocation | What is Coming? – Social Media Examiner