Penguins, Pandas, and Panic at the Zoo

Every major Google algorithm change causes an uproar lately and record levels of panic have even sent SEO consultants running for the hills. But your trusty old website doesn’t have to go up in smoke.

Take heart and read the following carefully and try to believe in your site again. This Penguin is hungry for anything but Spam, so providing something nutritious is in your own best interest.

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Penguins, Pandas, and Panic at the Zoo – SEOmoz

Understanding the 98 Google Local Ranking Factors

The Local Search Ranking Factors list has been released each year since 2008. Every year the new ranking factors are mulled over and major changes in Google’s local search ranking algorithm are pulled apart and contemplated for the benefit of local businesses, all trying to rank.

Industry experts even contribute open-ended written feedback. The overall output includes just about everything you need to know to get your own site up there in the rankings.

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Understanding the 98 Google Local Ranking Factors – Search Engine Watch