Local Internet Marketing Services for Local Businesses
Many of South & Central America´s newly empowered consumers are enthusiastically supporting (if not working with) brands that don´t close their eyes to social inequality. Learn from brands and non-profits such as Buchanan’s, Techo, and the ‘Satisfeito’ restaurant initiative…
The accelerating pace of innovation in the consumer arena means everyone (from Berlin to Bogotá) is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day. As VIRGIN CONSUMERS experiment more than ever, we consider how all brands can adopt a VIRGIN mindset. Learn from the likes of BMW, Nike, Lytro and more…
2013 will be the perfect storm of necessity and opportunity, and those who understand & cater to changing consumer needs, desires and expectations, will forever have plenty of opportunity to profit. Dive into 10 trends that need to be on your radar for 2013, from CUSTOWNERS to FULL FRONTAL to CELEBRATION NATION…
Consumers are turning into PRESUMERS, being involved with products and services pre-launch, helped by crowdsourcing platforms and new manufacturing technologies that are finally tipping into the mainstream. Check out the examples of platforms and businesses already catering to PRESUMERS, from Kickstarter and DemoHour to Idea.me, Indiegogo and many more…
Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. Check out new concepts, services and products that are infused with servility, from brands like Tesco, Virgin America, IKEA, Hyundai and more…
For consumers who’ve grown up in an EXPECTATION ECONOMY, the very notion of the ‘new’ has become a positive one. NEWISM is creative destruction, the relentless pace of the online world, hyper-competition, globalism, consumerism on steroids and a celebration of innovation, all in one. Which for brands means heaven or hell. Are you ready?
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Forget the ‘Made in China’ stigma. Ambitious and confident Chinese brands are already catering to demanding consumers, both at home and increasingly abroad. Including yours. Fueled by forces such as improving technology and booming domestic consumption, China is making it bigger, faster, better, greener and stranger. Get ready for an even more globally hyper-competitive business environment. With examples from brands like Chery, Renren, CreditEase, Haier, Ochirly and more…
The new frontiers for customer-engagement are already affecting your business. Your PR and marketing strategy need to not only be prepared for more, but be ready to embrace the coming sweep of review sites, and increased “customer-centricity.”
It’s more competitive than ever, but the rewards are waiting. While being popular has never felt better, it’s just one of the coming waves you’ll want to be on top of now.
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Internet Trends That Will Affect Your Business This Year – Site Pro News
All commerce is being affected by e-commerce. Learn about the latest innovations that are transforming e-commerce, and ultimately, reshaping shopping behavior. Both on and offline. From (M)ETAIL to ETAIL-TAINMENT. With examples from brands like Zara, Ticketmaster, Facebook, KLM and more…
Brands that behave more humanly, including showing their flaws, will be awesome. FLAWSOME explores why consumers are more focused on brand attitude and behavior than ever before, with examples from brands like Four Seasons, Chevrolet, Virgin America, FedEx and more….