What Small Business Clients Need to Know About Keywords and SEO

July 25, 2011 By

SEO is a long-term investment and it will pay for itself and more over the lifetime of your site. But knowing your business and your goals is just as important at the outset as it’s going to be later on.

While it shouldn’t take longer than a month to see some improvements, SEO takes time. Part of the fun is that it’s so experimental, but there’s also a good payout. Here’s how you go about it.

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What Small Business Clients Need to Know About Keywords and SEO – SEOMoz Daily SEO Blog

 

Filed Under: Local Internet Marketing Tagged With: ,

Effective Use of Keywords in Content Marketing

June 28, 2011 By

Relevant and engaging content helps prospective buyers to arrive at a logical conclusion based on a description of their problem and a story of how it was solved. Later, they buy and then recommend.

All of the above is dependent upon prospective buyers finding your content, and reading it. For that, they need non-human help. Machines still only read keywords. And for the two kinds of readers, there’s a lot you need to know about using keywords effectively.

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Effective Use of Keywords in Content Marketing – TopRank Online Marketing Blog

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Are You Selecting Your Keywords for the Right Reasons?

June 24, 2011 By

Keyword Research might go on for as long as your site is up and running. Pity that volume seems to mean everything to so many researchers.

You also need to check relevance and what your competition is doing. Maybe most importantly, how is any given keyword actually converting to business or leads? Ask the right questions and your optimization can be that much more valuable.

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Are You Selecting Your Keywords for the Right Reasons? – Search Engine Journal

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Finding Your Online Customer Base

May 22, 2011 By

You can keyword research until you’re blue in the face, but really understanding your customer base means understanding where they are on the internet and what they’re doing.

The hard work is in researching your competition. What are they doing with their people? The best of them, and maybe the most successful, undoubtedly have social accounts that you can visit. Who knows? You might walk away with a ton of information. Now what will you do with it?

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Finding Your Online Customer Base – Search Engine Journal

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