The Ultimate Guide To Online Marketing for Local Businesses

Optimizing for Local Search should be a priority for any business with a smaller local reach. It’s effective, powerful and it drives your numbers day after day.

It’s also not nearly as tough as optimizing for really broad competitive keywords. Here’s the full primer on what you need to do now to up your traffic and your business.

Read the full article here:

The Ultimate Guide To Online Marketing for Local Businesses – Flowtown

What NOT To Do On Local Business Websites

Local Business Directories come in all shapes and sizes. The variety of features and services sets some of them apart, but you’ll to have your business correctly listed on them.

Still, there are a few constants across the board and some very important things you’ll want to avoid if your local search effort is to ultimately bear fruit.

Read the full article here:
What NOT To Do On Local Business Websites – Search Engine land

Are You Trying To Do All of Your Marketing Yourself?

So you’re out of time and energy for marketing. So is everyone else.

The secret is to leverage customers and employees to do it all for you. In fact, they can probably do a lot more than you could ever do yourself. And guess what? Customers are actually a lot more believable than you are, too.

Read the full article here:

Are You Trying To Do All Of Your Marketing Yourself? – Biznology

Direct Response Websites Made (REALLY) Easy

Direct response marketing is more profitable, measurable and more controllable than so-called “image marketing.”

Accurately and precisely measuring results means you always know what to do more of and what to do less of. Who could ask for more? But making your direct response website ended up getting so complicated. Why? Keep your eye on the ball and follow these simple steps.

Read the full article here:

Direct Response Websites Made (REALLY) Easy – Site Pro News

The 5 Hidden Powers of Business Blogs

Blogs today are just as mystifying and otherworldly to many of your old bosses as they were when you quit. People expressing personal opinions, ho-hum.

But the stunning numbers of successful businesses putting more effort into their blogs are telling. Learn 5 cutting edge practices for business blogging, marketing, sales and outstanding success.

Read the full article here:

The 5 Hidden Powers of Business Blogs – Social Media Today

The 4 Biggest Myths of Content Marketing

Some people believe that developing content for their website is as easy as, well, marketing. And that marketing part is so easy, well, they’ve dropped it altogether.

Myths abound in the world of making money off the stuff you put on the internet. Unfortunately, they’re not the myths you can make money off of. Perhaps a few steps back through the world of reality can get any site moving again.

Read the full article here:

The 4 Biggest Myths of Content Marketing – Social Media Today

Optimizing Your Content for Your Target Audience

Just because you identified a target audience in the first place, way back when you launched that website, that doesn’t mean they’re the same audience 6 months later. Have you thought about how you identified your audience in the first place?

Identifying the appropriate target audience for your business and then customizing content for that audience is the key to fulfilling their needs. Engaging visitors, converting them and bringing them in is that much easier when you have what they want – and they know it.

Read the full article here:

Optimizing Your Content for Your Target Audience – Social Media Today

Local Internet Marketing | Website Usability – Local Internet Marketing for Small Business

Optimizing the usability of your B2B sites is not the same as it is for consumer sites. In fact, it’s even more important and somewhat more complicated. Unfortunately, many B2B sites are still well behind the trend towards more upfront information and hassle-free access.

Learn from this comprehensive guide to enhancing your own B2B site’s usability and your own site will be well ahead of the pack.

Read the full article here:

Local Internet Marketing | Website Usability – Local Internet Marketing for Small Business

Deciding What Really Matters In Internet Marketing

Just what is and is not important in the world of internet marketing for your local business? And how does one decide anyway?

If you’re the owner of a small business forced into making the online marketing decisions, take these 4 key pieces of advice to mentally frame your marketing goals and you’ll see that putting all of the pieces together is not as hard as it seems.

Read the full article here:

Deciding What Really Matters In Internet Marketing – Biznology

Online Vs Offline Marketing For The Local Business

ROI is important in both online and offline marketing. You may still spend the same amount on each but the truth is, tracking return on investment for both online and offline marketing imposes its own individual challenges.

So which do you choose? Well, your business leads are out there somewhere. The question now is, are they online or not? Chances are they are, but your marketing strategies, online or offline, need to be carefully crafted to your own industry.

Read the full article here:

Online Vs Offline Marketing For The Local Business – Local Marketing Mastery.com