If you’re religious about treating every online review as legitimate and you’re really helping each and every customer, you’re not only doing your business a good service, you’re also perfectly ready for that one fake, angry review when it happens to come along.
If your rivals really are trying to sabotage your reviews, then continued helpfulness and kindness leaves them with no where to go. Even if a real-life lunatic customer is set on tearing you down, there’s a simple way to set your other customers straight.
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