5 Areas That Demonstrate The Growing Potential Of Local Search

Local search used to be all about review sites and listings. You got yourself typed up in every yellow pages style directory out there (and there are a lot).

But there is good reason to believe that local search is not going to get any smaller or any more boring. To the contrary, all kinds of changes are cropping up that will make you want to re-think your local strategy. Here’s a simple guide to some of the most important.

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5 Areas That Demonstrate The Growing Potential Of Local Search – Search Engine Land

One Simple Tactic That Can Give You an Unfair Advantage in Local Search

Video is the hot topic in content marketing, and with good reason. It’s effective, YouTube get’s like a zillion searches a day, and your audience is out there now, eating it up.

But did you know that video can give you real bang for your buck in Local Search, too? It’s an entirely under-exploited avenue to top of the local rankings, and a pretty simple procedure. Here’s what to do!

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One Simple Tactic That Can Give You an Unfair Advantage in Local Search – Duct Tape Marketing

Analyst | Mobile To Overtake PC For Local Search By 2015

You already guessed it! By 2015 more local searches will come from smartphones than from PCs. And while local searches today make up a mere 20 percent of PC queries, they’re already double that number on the smartphone.

That means, getting your small business set up now for a fully optimized, mobile user experience is definitely in your own best interest.

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Analyst | Mobile To Overtake PC For Local Search By 2015 – Search Engine Land

Your Local SEO Checklist For 2012!

Does your local neighborhood look the same as it did ten years ago? What about your town?

Just like the local places you love and care about, local search changes too. And with all the seismic upheavals and Earth-moving of the past 12 months, you better believe it’s a whole new local search landscape. Take heart. There’s a good guide to all the changes.

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Your Local SEO Checklist For 2012! – Search Engine Guide

Predictions For Local Search In 2012 | Year Of The Dragon

You might think that the evolution and progress in Local Search is ready to slow down. So much has happened to benefit smaller and local businesses that keeping up with all of it left some of us in a blur.

Truth is, Local Search is going to continue to take off and benefit the very best players. Here’s what you need to know before it happens and how to stay ahead of the curve in 2012.

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Predictions For Local Search In 2012 | Year Of The Dragon – Search Engine Land

4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article

Google is going hard after local small businesses. The fact is, 20% of searches are Local Searches for Local Businesses and if your business isn’t showing up there, you’re almost certainly missing out on a steady stream of hard income.

Your competition is likely not on the bandwagon, or they’re not playing with the same sheet music, so here’s your chance. Jump in and get swinging with these 4 easy tips to ramp up your local search traffic, and your business.

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4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article – Site Pro News

 

Small Business Marketing Tips From SMX East 2011

The Web and mobile have both, officially gone local. 1 in every 5 web searches and 1 out of every 3 mobile searches have a local business intent. And every customer within 15 miles of your doorstep is a potential customers.

Opportunities for small business to engage and capitalize on these big changes in local and mobile search are more important and more lucrative than ever. Here’s where every small business should start.

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Small Business Marketing Tips From SMX East 2011 – Small Business Trends

Local Search Marketing with Google Places | 7 Ways to Get More Clicks & More Business Guaranteed

Local Search may very well start with Google Places. It’s simply the most important piece of internet real estate out there.

These 7 tips are designed to ensure that you not only get your spot claimed, but that you reap the full benefits of a truly optimized Google Places listing.

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Local Search Marketing with Google Places | 7 Ways to Get More Clicks & More Business Guaranteed – Site Pro News

Why You Need A Local Search Strategy

Internet searchers interact with map listings and organic search results far more frequently than with paid ads and today’s search algorithms take into account IP addresses and show location-targeted results whether the searcher asks for it or not.

Optimizing your site, and all of your social media for local search is just something you’re going to have to deal with. It’s not simply the wave of the future, it’s how the internet works today.

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Why You Need A Local Search Strategy – Site Pro News

The Ultimate Guide To Online Marketing for Local Businesses

Optimizing for Local Search should be a priority for any business with a smaller local reach. It’s effective, powerful and it drives your numbers day after day.

It’s also not nearly as tough as optimizing for really broad competitive keywords. Here’s the full primer on what you need to do now to up your traffic and your business.

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The Ultimate Guide To Online Marketing for Local Businesses – Flowtown