Location based services are among the strongest mobile marketing tools. They encourage tons of free word of mouth (the best kind of) recommendations and customer loyalty that’s just plain hard to ignore.

So, if you’re going to choose between the two front-runners, which is it going to be? Weigh the pros and cons of each in a balanced, comprehensive comparison designed to help you choose.

Read the full article here:

Location-Based Services: Foursquare vs. Facebook Places – SocialMedia Examiner