Finding Your Business on Customers’ Phones | 5 Facts You Should Know

For some businesses mobile marketing is a dream come true. For others, not so much. One big problem is in understanding what customers are thinking, what they want and how they’re looking for it.

There are some surprises in the percentages and figures representing exactly what smart phone users say they are doing and what they’re looking for.

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Finding Your Business on Customers’ Phones | 5 Facts You Should Know – Social Media Today

3 Ways to Utilize Foursquare for Event Marketing

Engaging and rewarding loyal customers is the name of the game on Foursquare. If you’re not using it to bring repeat customers in but throwing parties instead, you really should take notice here.

Foursquare users are quickly learning to give invitation and events sites a run for their money with integrated maps and virtual check-ins. And of course, some top notch analytics so that every event was better than the last.

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3 Ways to Utilize Foursquare for Event Marketing – Social Media Today

Deals | Better with Friends

Facebook is trying out the next big step for their moderately successful Check-In Deals. This new competitor in the mobile local coupon market pushes Facebook into the hotly competitive local coupons market, but will it pay off for users? How about for small businesses anxious to take the leap with the right contender?

Only selected cities are eligible, for now, and it’s not just coupons!

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Deals | Better with Friends – The Facebook Blog

Hashable App For Iphone And Android | Throw Away Your Business Cards?

If your Twittering is over the top and you’re using an iPhone or Android Phone, it may just be time to toss the paper business cards altogether.

Greetings have never been easier, and they’re more social too. With myriad ways to connect and stay connected and see who your contacts are connecting with too, those business cards in your desk drawer may have gone outdated for the last time.

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Hashable App For Iphone And Android | Throw Away Your Business Cards? – Mario Armstrong

How to Use Geolocation in Your Marketing Initiatives

Social media breaks down the wall between brand-building and purchasing behavior. But sharing just where you’re at at the moment is a high-trust activity.  Trust in your brand is the only way you’re going to effectively build a stream of consumers willing to let you know what they’re up to.

As geolocation gains acceptance, you’ve got to be offering real rewards, and you’ve got to figure a realistic strategy for gaining the trust that your customers count on. Here it is.

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How to Use Geolocation in Your Marketing Initiatives – Social Media Examiner

Three Creative Uses For QR Codes For Businesses

Don’t forget about the socially curious media user. They’ll not only take that extra step to explore your QR code, and your brand, but they’re almost guaranteed to be among your best customers.

As totally new media takes off, it’s perfectly natural for there to be some hesitation, but be a little creative. Here are 3 innovative ways to have more customers banging on your door for more.

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Three Creative Uses For QR Codes For Businesses – SmallBiz Technology

But I Don’t HAVE a Fracking Coupon!

But I Don’t HAVE a Fracking Coupon!

Some eCommerce shoppers will actually abandon their purchase at the very thought that they may be missing a coupon. Just the knowledge that a coupon is out there and they’re not taking advantage of it could ruin your sale.

So what’s an online seller of any kind to do? Avoid coupons? Hardly. But remember, the point-of-sale is not the moment to fall down on the sales job.

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But I Don’t HAVE a Fracking Coupon! – Search Engine Guide