3 Ways Local Small Businesses Can Use PPC

With all the competition on your Google search results page, the top ranking organic site is today often well below the fold. Pity all those SEO workers who’ve scoffed at paid traffic.

Using PPC the right way can keep your results front and center, and there’s no reason not to take advantage of the better positioning. There’s that and a few other good reasons to look at what PPC can do for you.

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3 Ways Local Small Businesses Can Use PPC – Search Engine Watch

Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC

An effective, low-cost advertising solution can instantly bring a flood of eager buyers to your website, but if you don’t know what you’re doing, you’ll take an incredible beating.

You don’t have to learn everything there is to know to run a lucrative and cost-effective PPC campaign. You just need to hire somebody. Here’s why.

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Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC – Site Pro News

Is Google’s AdWords Express Right For You?

Google AdWords has become extremely complex and today it really takes a dedicated person to be able to understand and manage even the smallest of accounts.

Google’s AdWords Express expanded Google’s account management functionality, while essentially creating an AdWords starter edition. It’s simple and for some small business owners it will make all the difference between running a PPC and not.

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Is Google’s AdWords Express Right For You? – Search Engine Watch