Social media is a fantastic tool. It can enable you to reach thousands of people with the click of a mouse. It can also be a tsunami of bad news in the event you fail to monitor your social channels on a daily basis. Making sure you are knowledgeable of the conversations happening about you and your brand online is or needs to be regular part of your online reputation management…Read More
Social Media Smackdown: Facebook vs Twitter
July 11, 2013 By
Facebook or Twitter, the Social Media Smackdown Continues.
Twitter recently announced that its paid ad platform is now open to any who wish to use it. In testing for more than a year, Twitter has been evaluating user feedback and refining Twitter ads…Read More
Social Media Kickstarter
April 8, 2013 By
Long, long ago in an internet far away (roughly a year ago) it was relatively simple to rank your site’s webpages in the search engine results. All that you had to do was optimize your pages, have good, original content, and to gather a vast number of backlinks…Read More
Facebook Is An Awesome Tool For Business, But Only…
February 15, 2013 By
Facebook Is an Awesome Tool for Business, but Only When Wielded Awesomely
With 9 billion users, Facebook is far and away the most famous social network on earth. If Facebook were a country, it would have the third largest population, behind China and India. And like China and India, Facebook possesses its own unique customs and norms, and you need to understand them to be able to fully leverage the site’s potential as a marketing tool. When I see businesses get it wrong on Facebook, it’s often because they don’t bother to learn the local customs…Read More
LinkedIn | The Social Network Businesses Should Love
February 13, 2013 By
LinkedIn: The Social Network Businesses Should Love
LinkedIn should be ranked among the big three of social media sites, right with Facebook and Twitter. But LinkedIn is in fact more important for your small business because in contrast to its rivals, this social media site focuses specifically on business. This means that, you won’t have people on LinkedIn posting about how good their oatmeal tasted today…Read More