A good name for your business or product can’t be as easily protected as was once the case in the pre-internet media world. Still, if you’ve put time and effort into the unique qualities of your own brand, then it’s worth a little extra effort to make sure someone else isn’t benefiting from your hard work.
With all of the new media venues and means and places to be ripped off though, this is a good place to shore up your good name throughout the new media universe.
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