Google Analytics Adds Multi-Channel Funnels

Fine tune your online marketing decisions at last. A new feature in Google Analytics allows you to see which channels produced the most conversions.

New multi-channel funnel analysis allows you to see the combination of websites that influenced consumer behavior prior to any conversion on your own website. It’s new, it’s not too complicated and it should make your favorite analytics that much more valuable.

Read the full article here:

Google Analytics Adds Multi-Channel Funnels – Social Media Today

Selling Without Business Intelligence Is A Money Losing Experience

What intelligence tools is your eCommerce provider offering you? Is gathering intelligence a big part of their package?

If it’s not, then you’ve got to make up for that intelligence somewhere. Your analytics and sales information are all you need to turn customers into sales and every sale into a repeat buyer. It all comes down to the right information at the right price.

Read the full article here:

Selling Without Business Intelligence Is A Money Losing Experience – SmallBiz Technology