Why Marketers Must Care About Site Speed

For lots of people, analytics have become an obsession. The various metrics can be tested and compared and improved almost endlessly.

But page load times, while critical to your success, are one of the most frequently overlooked of web site analytics. Faster loading pages mean that visitors engage more quickly, lower your bounce rate and actually take in what you’re saying. There’s no excuse to keep overlooking it.

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Why Marketers Must Care About Site Speed – Search Engine Watch

The Key Benefits Of WordPress For Search Engine Optimization | WordPress for Newbies

If your business web site was developed more than a few years ago, and you’ve tried to optimize it through traditional means, you may have heard this advice already; scrap it. Rebuild it on WordPress and watch the numbers come in.

Just what makes WordPress the most search engine friendly content management platform out there? Here are seven important reasons that, combined with WordPress’s incredible versatility, make it the platform to beat.

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The Key Benefits Of WordPress For Search Engine Optimization: WordPress for Newbies – Site Pro News

6 Questions to Ask Yourself for a Better Converting Contact Form

Many business web sites are only about getting people to that contact form. One way or another, converting internet traffic to leads is, hands-down, the most important reason to even have a website.

Yet while an awful lot of optimization concentrates on all the pages and pages that lead up to that opt-in form, not a lot of consideration is given to the contact form itself. Here are six important ways to consider your own contact form, and to maximize its conversion power.

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6 Questions to Ask Yourself for a Better Converting Contact Form – Small Business Trends

Four Ways To Boost Sales When Selling Online

e-Commerce continues to boom for all kinds of online businesses, no matter what they’re selling. But certain advanced features included at the design stage can really have a pay-off later on in the game.

What are they and how can you include them? You’ll be surprised how simply a few e-Commerce solutions can boos online sales figures.

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Four Ways To Boost Sales When Selling Online – Small Biz Technology

4 Steps To Establishing Your Online Business

What used to require an expensive web designer and programmer is today fully possible with a basic understanding of the internet, some creative thinking and a minimal cash investment.

A simple strategy to follow is also going to help. Get the basics down first and you won’t have to worry when you plug-in your online business.

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4 Steps To Establishing Your Online Business – Site Pro News

5 Simple Ways To Do Big Improvements In Your Website

As technology changes and client expectations increase, all businesses struggle to keep up.

Bringing your website from good to great in areas like design and function may sound major, even overwhelming. But stay focused and keep in mind the needs of your visitors. Your website is as important as ever and keeping it relevant and engaging just requires following a few steps.

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5 Simple Ways To Do Big Improvements In Your Website – Small Biz Technology

Increase Sales Using A Smartphone-Enabled Website

Google expects that 50% of all internet traffic will originate from mobile devices by 2013. Is your website ready?

If you’re looking to strike a serious competitive advantage, a smartphone-enabled website, today, gives you a serious leg up on your competition in a field that’s only going to get bigger.

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Increase Sales Using A Smartphone-Enabled Website – Site Pro News

Flashy Websites Can Be Too Hot for Bots

Flash, JavaScript, Ajax, and Silverlight can make your site look like a million bucks. Unfortunately, the search engines don’t appreciate your designer’s aesthetics any more than they do your designer outfits.

Page content wrapped in fancy packaging is often difficult and sometimes impossible for search engines to “see”. Don’t worry, here’s how to ease your way through the most serious web-crawling issues caused by too much Flash.

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Flashy Websites Can Be Too Hot for Bots – Site Pro News

SEO & Website Redesign | Relaunching Without Losing Sleep

A site re-design can wreak serious havoc on your search engine rankings. Just like an SEO project, there are careful steps to be followed to smooth your way through without losing ranking.

Follow each step carefully and it’s possible to keep reins on your old workhorse’s traffic. It just takes a full team and some dedicated know-how.

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SEO & Website Redesign: Relaunching Without Losing Sleep – Search Engine Watch

Web Design Tips | 10 Common Mistakes To Avoid

Most folks older than ten remember the internet of flashing colors and moving images and long scrollable pages. Every once in a while you can still surf across a true museum relic with multiple text colors and no real navigation.

What sent so many sites to the dustbin were some pretty widely understood principles of basic design. You might be surprised how many of the most common mistakes linger on. Finishing them off on your own site is the order of the day.

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Web Design Tips | 10 Common Mistakes To Avoid – SitePro News