How to Use the New Google Analytics Social Reporting Tool

Totally free social media monitoring and measurement capabilities should make you jump for joy. Finally, examining social media ROI is almost as clear as lightly smoked glass.

Make your own Analytics obsession fun again! Here’s a good place to get started and a lot you probably didn’t know about Google’s shiny new toy in the box of Analytics goodies.

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How to Use the New Google Analytics Social Reporting Tool – Social Media Examiner

3 Tips to Handle Online Negative Publicity – A SPN Exclusive

Online reputation management does not require immediate, flaming, retaliatory combat.

On the contrary, cooler cucumbers know that even bad publicity is still publicity. A deft, thoughtful response should get you better than a clean name and a clean face. It should also make you prominent among your peers. Here’s 3 tips to keep you shining even as the mud flies.

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 3 Tips to Handle Online Negative Publicity – A SPN Exclusive – Site Pro News

 

Social Video Advertising – Why You Should Care – A SPN Exclusive

Believe it or not, there are those still not convinced by online video marketing.

If you fall into this unhappy lot, allow us to shake you by the shoulders. Here is the most compelling and concise argument for finally, truly getting your head out of the sand.

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 Social Video Advertising – Why You Should Care – A SPN Exclusive – Site Pro News

11 Great Ways to ‘Get Personal’ in Your Email Marketing

Email marketing works best when it’s personal. Sure, you can put your targets’ names in the salutation, but pushing it further makes all the difference between a standard, acceptable response and truly stratospheric success.

Personally, you’ll want to shoot a good deal higher than your competitors. Here are the most important considerations when tugging at your list’s heart strings.

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11 Great Ways to ‘Get Personal’ in Your Email Marketing – Hubspot Blog

16 Tips to Boost Your YouTube Marketing Strategy

Not only is YouTube the world’s second most powerful search engine, as a social medium, it’s a lot simpler than Facebook or Twitter.

Still, even old-hand marketing pros tend to muck it up. These 16 tips come through with forehead-slapping clarity, and for more than one expert, they’ll be long past-due. Let’s get going!

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16 Tips to Boost Your YouTube Marketing Strategy – Daily Blog Tips

Google Moves Local Businesses to Google Plus With Brute Force

Google Places is dead. Long live Google+ Local.

By unyielding fiat, Google’s iron fist cast Google Places to the ash heap and your new Local neighborhood may seem like totally unfamiliar territory. Here’s what you need to know to keep your head above water during Google’s lurching struggle for social relevance.

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Google Moves Local Businesses to Google Plus With Brute Force – Duct Tape Marketing