Penguins, Pandas, and Panic at the Zoo

Every major Google algorithm change causes an uproar lately and record levels of panic have even sent SEO consultants running for the hills. But your trusty old website doesn’t have to go up in smoke.

Take heart and read the following carefully and try to believe in your site again. This Penguin is hungry for anything but Spam, so providing something nutritious is in your own best interest.

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Penguins, Pandas, and Panic at the Zoo – SEOmoz

Google Analytics Adds Backlinks Tracking to Social Reports

Backlinks tracking in Google Analytics Social Reports has put some real gusto back into your analytics.

If you haven’t gotten all over it yet, here’s how you can identify quality content and replicate successes by discovering which content is linked back to most often and by whom.

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Google Analytics Adds Backlinks Tracking to Social Reports – Search Engine Watch

How to Promote Your Website | A Common Sense Approach

In a world where time is everything, sometimes the simplest things get overlooked. This is the unvarnished, gloss-free version of getting your site to the next stage of visibility.

There may appear to be some no-brainers in here, but take it step by step and you’ll see that the rewards don’t require a Ph.D. in marketing, so much as some horse sense and a little elbow grease.

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How to Promote Your Website | A Common Sense Approach – Site Pro News

How to Promote Your Local Biz Using Social, Local and Mobile

Three things revolutionized the Internet in big ways: social, mobile and local. While a lot of people use the mobile Internet, they’re doing it with their friends, and they’re not looking for big ticket national items (necessarily).

Of course, that represents a major opportunity for local merchants no matter what they’re specializing in. Chances are, your own business can get a handle on the revolution, even while it’s still happening.

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How to Promote Your Local Biz Using Social, Local and Mobile – Search Engine Journal

One Simple Tactic That Can Give You an Unfair Advantage in Local Search

Video is the hot topic in content marketing, and with good reason. It’s effective, YouTube get’s like a zillion searches a day, and your audience is out there now, eating it up.

But did you know that video can give you real bang for your buck in Local Search, too? It’s an entirely under-exploited avenue to top of the local rankings, and a pretty simple procedure. Here’s what to do!

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One Simple Tactic That Can Give You an Unfair Advantage in Local Search – Duct Tape Marketing