Not Enough Local Business Web Sites Are Mobile Friendly

Your customers are carrying the new yellow pages around in their pockets. You better believe they are searching for you.

While lots of small business have gotten around to getting themselves on the internet, it’s still only the few on the cutting edge who are taking advantage of what you can do with mobile search.

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Not Enough Local Business Web Sites Are Mobile Friendly – Site Pro News

Small Business Marketing Tips From SMX East 2011

The Web and mobile have both, officially gone local. 1 in every 5 web searches and 1 out of every 3 mobile searches have a local business intent. And every customer within 15 miles of your doorstep is a potential customers.

Opportunities for small business to engage and capitalize on these big changes in local and mobile search are more important and more lucrative than ever. Here’s where every small business should start.

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Small Business Marketing Tips From SMX East 2011 – Small Business Trends

How to Reach Your Mobile Customer Using QR Codes

With the right strategy, that quirky QR code can provide a valuable tool in reaching the difficult to reach but valuable mobile consumer.

With a means to connect to your audience in real time while providing, and receiving, relevant valuable information, it’s easy, affordable and the returns are often simply incredible.

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How to Reach Your Mobile Customer Using QR Codes – Social Media Today

5 Simple Steps to Getting Started With Mobile Marketing

Plenty of small business owners believe that using mobile marketing to connect with customers is just doubling everything you’ve already done with a second smaller smart-phone website. Truth is, mobile marketing is really not much more complex than that.

These five simple and quick things you can do will open up new revenue streams and allow you to better quick with more new customers, faster.

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5 Simple Steps to Getting Started With Mobile Marketing – Social Media Examiner

“Mobile”-ize your business with Google Sites

51% of US consumers are likely to purchase from retailers that have mobile-optimized sites. Is your website ready?

Google’s launch of instant Google Sites mobile landing pages mean that you can build a professional mobile landing page for your business in moments. It’s totally free and you don’t need coding experience. What are you waiting for?

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“Mobile”-ize your business with Google Sites – Google Small Business Blog

Will Local Make up 70% of Mobile Ad Spending?

U.S. mobile advertising will grow $4 billion in 2015. Local ads, those that are geotargeted to reach users in a specific location and those with a location-specific call to action, are expected to dominate all of that mobile ad spending.

Fact is, local businesses will still need to compete with national firms advertising on the local level, but both sides need to pay attention. Learn from each other and your location based marketing will more than pay off.

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Will Local Make up 70% of Mobile Ad Spending? – Search Engine Watch

Why Google Will Clean Bing’s Clock On Local And Mobile

It’s nice to think that, just maybe, Bing is going to give Google a run for its money. But in important areas such as local search and mobile search, it’s likely that Google will remain far ahead in the game.

The key of course, for Google and for Bing, is in that one area that makes social media so social is relationships. Google, as big as they are, is going to foster that all important relationship with you, and both you and Bing could learn something from it.

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Why Google Will Clean Bing’s Clock On Local And Mobile – Biznology

How To Take Advantage Of New Trends In Mobile Advertising

Recent trends analysis shows that wider adoption of smartphones is just beginning to bear fruit for the marketer.

More ingrained than ever into everyday life, smartphones are quickly becoming the computer of choice for all kinds of users. And no surprise, people are doing a wealth of things with them, all at the same time. Here’s a heads up on what they’re looking for and how they’re using what they find.

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How To Take Advantage Of New Trends In Mobile Advertising – Search Engine Land

The Future of Geolocation | What is Coming?

Unfortunately, the motivations for users to participate in location based networks like Foursquare are still not always there. Users want to use less effort and get more in return.

Developers, though, are pushing to the edge in a few different ways. Well, maybe it’s better to say in a whole slew of different, innovative and attractive ways. One or two of them is sure to pay off.

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The Future of Geolocation | What is Coming? – Social Media Examiner

Solving the Small Business Mobile Dilemma

What are the most common reasons that small businesses are not fully mobile? The advantages to investing in the medium can be enormous, but sometimes it all depends.

Weighing the pros and cons is plenty enough to think about as the technology is only emerging, but in the end, the question comes down to “What’s in it for me?” The answer might surprise you.

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Solving the Small Business Mobile Dilemma – SmallBiz Technology