Location Based Marketing Tips

Stumped About How to Use Location Based Marketing?

Business is becoming increasingly more local. It’s a fact. You know it yourself because you rarely head out of your house anymore not equipped with your smartphone, ready and capable to find whatever your pleasure while on the go…Read More

Hyperlocal Marketing A Better Option?

Are Smaller Daily Deals Sites Worth Considering?

Many small business owners are asking not just if Groupon and LivingSocial are going to remain afloat, but if hyperlocal marketing an option for smaller business such as theirs? Or will a smaller daily deal site be more likely to be the solution to help with your hyperlocal marketing…Read More

Give Daily Deal Sites Another Look

Despite all of the vitriol that’s been written about daily deal websites, and how they are now all universally “out” as a way of promoting your local business, we’d beg to differ. There are a variety of factors that go into making these daily deal sites work for your business, and a few well-publicized failures, shouldn’t be grounds for dropping the daily deal model…Read More

10 Ways to Market Your Business With Foursquare

Foursquare is great for making sure your old high school friends know that your gym is better than theirs. But let’s face it. There’s got to be more to Foursquare than that!

You really can get some serious marketing sizzle out of Foursquare. Here are ten easy things you can start doing today to get it going.

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10 Ways to Market Your Business With Foursquare – Social Media Examiner

How to Use QR Codes Effectively

Too many retailers scoff at QR codes. Probably more than use them badly.

But for the marketer who effectively masters the art of the QR code, the rewards are not only substantial, they can be positively uplifting. Here’s the basic low down on making those quizzical squares work for you.

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How to Use QR Codes Effectively – Site Pro News

How to Reach Your Mobile Customer Using QR Codes

With the right strategy, that quirky QR code can provide a valuable tool in reaching the difficult to reach but valuable mobile consumer.

With a means to connect to your audience in real time while providing, and receiving, relevant valuable information, it’s easy, affordable and the returns are often simply incredible.

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How to Reach Your Mobile Customer Using QR Codes – Social Media Today

17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals

Location-based marketing is the art of engaging your customers and prospects using services like foursquare, Yelp, SCVNGR and Gowalla to drive loyalty, word of mouth and future referrals.

While the tools may seem very new, the approach behind any good campaign is not that different from any other strong marketing initiative. These 17 tips will prove very useful to anyone diving into a location based campaign.

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17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals – Top Rank Online Marketing Blog

How to Make Sure Check-Ins Don’t Check Out | Five Location-Based Marketing Tips

Turning check-ins into real-world sales is the surprisingly difficult part of Location Based Marketing. FourSquare or not, you need to make sure what you do on any LBM service really results in a business transaction.

At the end of the day there are a few simple steps you can take to maximize return on your Location Based outreach. Here’s the quick guide to getting it moving.

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How to Make Sure Check-Ins Don’t Check Out | Five Location-Based Marketing Tips – Search Engine Watch

Will Local Make up 70% of Mobile Ad Spending?

U.S. mobile advertising will grow $4 billion in 2015. Local ads, those that are geotargeted to reach users in a specific location and those with a location-specific call to action, are expected to dominate all of that mobile ad spending.

Fact is, local businesses will still need to compete with national firms advertising on the local level, but both sides need to pay attention. Learn from each other and your location based marketing will more than pay off.

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Will Local Make up 70% of Mobile Ad Spending? – Search Engine Watch

How to Use QR Codes to Promote Your Business

Use of smart phones is expected to double by the end of 2011. But as all those newly smart users catch on, the smart small business will stay ahead of the curve.

One important way to capture interest is with new, easily scanned QR codes that let business instantly promote VIP access for their best customers (those who are interested and engaged) along with lots of other uses. There’s plenty of catchy ways to incorporate this new technology into your marketing plan.

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How to Use QR Codes to Promote Your Business – Social Media Today