Facebook Ads | The Image is the Thing!

Facebook ads are probably the fastest, easiest and most effective do-it-yourself platforms for obtaining traffic to your offers, building prospect lists, and for just about any other objective you can imagine for your website…Read More

5 Tips To Fine Tune PPC Ad Copy

Just 7% of your message is transmitted by the words you choose! Everything else comes from tone, body language and other non-verbal cues we use.

That doesn’t make for happy PPC ad composition. But this potentially expensive, old-school internet marketing vehicle can always use a boost from well-crafted, thoughtful ad copy. Imagine that. Here’s how to tune up your campaign.

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5 Tips To Fine Tune PPC Ad Copy – Search Engine Land

5 Ways To Avoid Wasting Money On Your Google Adwords

Google Adwords will quickly and efficiently drain the account of a novice. All that with little to speak for it but unintended, badly focused and listless traffic.

Knowing what you’re doing is far more important than the already considerable chore of learning how to do it. If you’ve come this far, then there’s nowhere else to go but in. Stop draining your account and get some reward for your Adwords investment.

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5 Ways To Avoid Wasting Money On Your Google Adwords – Social Media Today

Top 10 PPC Campaign Mistakes

Maybe you will never be the PPC guru you once dreamt of being. While still a highly profitable medium, it remains rife with trip wires, snares, and third rails. That’s not even to mention the simple aggravation of putting it all together in your head.

These simple mistakes are the 10 most common and have brought more than one PPC campaign to the brink of bankruptcy. Avoid them religiously and you’ll put the shine back on your PPC piggy bank.

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Top 10 PPC Campaign Mistakes – Search Engine Watch

3 Ways Local Small Businesses Can Use PPC

With all the competition on your Google search results page, the top ranking organic site is today often well below the fold. Pity all those SEO workers who’ve scoffed at paid traffic.

Using PPC the right way can keep your results front and center, and there’s no reason not to take advantage of the better positioning. There’s that and a few other good reasons to look at what PPC can do for you.

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3 Ways Local Small Businesses Can Use PPC – Search Engine Watch

Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC

An effective, low-cost advertising solution can instantly bring a flood of eager buyers to your website, but if you don’t know what you’re doing, you’ll take an incredible beating.

You don’t have to learn everything there is to know to run a lucrative and cost-effective PPC campaign. You just need to hire somebody. Here’s why.

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Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC – Site Pro News