Are Yellow Pages Toast? Four Years Later We Review Ad Value

In all of the smoke over local SEO and site optimization, the debate continues over whether the old-school Yellow Pages style listings will survive or not.

Believe it or not, Old Yellow is still holding its own, albeit after surviving an incredible series or body blows. Here’s what you need to know when considering, one more time, whether to up the size of that listing.

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Are Yellow Pages Toast? Four Years Later We Review Ad Value – Search Engine Land

Yelp Help and “The Never-ending Story” of Local SEO Strategies — A SPN Exclusive Article

Small business owners everywhere are scrambling to catch up with a ‘Yelp Strategy.’ One way or another, having sufficient reviews on Yelp can give a big boost to your search ranking.

A local SEO strategy, with or without Yelp, can take you from zero to sixty in a single day’s work. Dealing with Yelp and other major local listings sites is the reality of what SEO has become for more than one small business.

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Yelp Help and “The Never-ending Story” of Local SEO Strategies — A SPN Exclusive Article – Site Pro News

Your Local SEO Checklist For 2012!

Does your local neighborhood look the same as it did ten years ago? What about your town?

Just like the local places you love and care about, local search changes too. And with all the seismic upheavals and Earth-moving of the past 12 months, you better believe it’s a whole new local search landscape. Take heart. There’s a good guide to all the changes.

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Your Local SEO Checklist For 2012! – Search Engine Guide

Local SEO for Small Businesses | What You Need and How to Get It — A SEO-News Exclusive Article

If you want an online presence, do it right. Finding and working with an SEO consultant still requires you to do some homework and know what your SEO guy is doing too.

Get familiar with some basic SEO tactics or hire a pro using the steps outlined here. Getting relevant on the internet is not impossible, it’s not expensive and it doesn’t have break the bank.

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Local SEO for Small Businesses | What You Need and How to Get It — A SEO-News Exclusive Article – Site Pro News

SEO Lessons from Local Businesses

Local Businesses have a lot to share when it comes to doing online business. Some of the horror stories are absolutely enlightening.

There’s still a list of solid Do’s and Don’ts that needs to be followed in any Local Search Optimization and every small business can benefit immediately from learning it.

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SEO Lessons from Local Businesses – Site Pro News

Locals Only 4 Tips For Success With Seasonal, Local SEO

As you’re considering SEO, give some thought to the seasonality of your own business and how it might affect your local customers using search.

Seasonal and locally focused SEO campaigns can have major payoffs for lots of local and small businesses. There’s a few things to consider as your favorite search engines adjust themselves to thinking about where you are, and where your customers are. Here’s a good start.

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Locals Only 4 Tips For Success With Seasonal, Local SEO – Search Engine Land

Understanding the 98 Google Local Ranking Factors

The Local Search Ranking Factors list has been released each year since 2008. Every year the new ranking factors are mulled over and major changes in Google’s local search ranking algorithm are pulled apart and contemplated for the benefit of local businesses, all trying to rank.

Industry experts even contribute open-ended written feedback. The overall output includes just about everything you need to know to get your own site up there in the rankings.

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Understanding the 98 Google Local Ranking Factors – Search Engine Watch

SEO Strategy – How to Simplify the Whole SEO Process

The mysteries of SEO never seem to be dispelled. This ever-complicated and convoluted process baffles many and it really doesn’t need to.

Here are some simple ways to cut the question marks out of your SEO planning and put the everyting thing into a much better frame. Search engine optimization just calls for practical know-how and some planning. Here it is.

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SEO Strategy – How to Simplify the Whole SEO Process – Site Pro News

SEO 101 | 6 Steps to Selecting Your Pages

A list of 10 target keywords is an all important factor when launching your new site. Now what do you do? Understanding which pages are the most valuable and which you want to prioritize is the next big step for any business website.

Take a good look at what your website is doing now and how your existing pages are performing. Then follow these quick instructions for six easy ways to get better results from the best keywords, on some truly and finally optimized pages.

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SEO 101|6 Steps to Selecting Your Pages – Search Engine Watch

Making the Most of Local SEO With A Google Places Page

Most consumers prefer to make a purchase within 5 miles of their home or business. So Local SEO is incredibly important to getting those customers to your doorstep.

What’s so incredibly important to Local SEO? Of course, it’s nothing short of the humble Google Places page. Getting your website heads and tails above others in the search engine rankings is critical to your success, and for that, you need to reconsider every element in your Google Places listing.

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Making the Most of Local SEO With A Google Places Page – Site Pro News