Location-based marketing is the art of engaging your customers and prospects using services like foursquare, Yelp, SCVNGR and Gowalla to drive loyalty, word of mouth and future referrals.
While the tools may seem very new, the approach behind any good campaign is not that different from any other strong marketing initiative. These 17 tips will prove very useful to anyone diving into a location based campaign.
Read the full article here:
17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals – Top Rank Online Marketing Blog
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