Engaging and rewarding loyal customers is the name of the game on Foursquare. If you’re not using it to bring repeat customers in but throwing parties instead, you really should take notice here.
Foursquare users are quickly learning to give invitation and events sites a run for their money with integrated maps and virtual check-ins. And of course, some top notch analytics so that every event was better than the last.
Read the full article here:
3 Ways to Utilize Foursquare for Event Marketing – Social Media Today
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