Having a load of followers on Facebook or on Twitter is, unfortunately, not the measure of strategic success. Though it’s still the most frequently checked metric, and often the only one checked, there’s a better metric for your own success.
Understanding how and why people visit any of your profiles or pages is a key indicator that you’re doing the right things. Here’s everything else you need to know.
Read the full article here:
5 Ways to Measure the Success of Your Social Media Strategy – Social Media Today
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