Facebook offers all kinds of business-friendly ad packages that let you choose a target audience, specific times of day and act with a ton of budget allocation discretion. This makes testing and trouble-shooting as you go incredibly easy and effective, and targeting exactly who you want to reach can be a micro-fine process right from the start.
Like lots of things in social media, a Facebook ad-buy can take some time and lots of learning, but there’s no better place to get started reaping the rewards.
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Advertising on Facebook: Good or Bad for Small Businesses? -Small Biz Technology
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