October 2012 | SERVILE BRANDS

Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. Check out new concepts, services and products that are infused with servility, from brands like Tesco, Virgin America, IKEA, Hyundai and more…

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The Biggest Lie in Email Marketing (Why Most Email is Junk Mail)

Do email marketing wrong and you’re pretty much toast. Not the good, buttery morning kind of toast either, but the charred inedible kind.

In the online marketing world’s most powerful and inexhaustible source of riches, joy and success, most dabblers will get burned quickly. And good thing too. Their unfortunate readers can’t delete them fast enough. Here’s the real key to tapping the potential of email marketing for yourself, and for your readers.

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The Biggest Lie in Email Marketing (Why Most Email is Junk Mail) – AWeber Email Marketing Tips

Mobile Marketing | Understanding How People Use Smartphones

For millions of mobile users, that mobile device is the first screen, the first interaction and the first place they’ll encounter your business. They’ll likely be among your most important visitors, possibly the most influential and the ones with the most online clout.

Take a lesson. They’re not going to give up on their mobile devices, and neither should you. Here’s the first, and most important, thing you need to know.

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Mobile Marketing | Understanding How People Use Smartphones – Social Media Today

Answers to Your Top 7 Questions About the State of SEO in 2012

It’s been a long strange ride, but if you’ve been suckered into thinking that SEO but the dust with the old Panda update, we’ve got news for you.

Sure, things are social and anti-social and plenty of us are just plain socially inept, but there’s lots to be learned and lots of work to do. These seven Q&As will keep you moving in the right direction, and the right traffic coming in.

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Answers to Your Top 7 Questions About the State of SEO in 2012 – HubSpot Blog

The 5 Top Google Analytics Reports for Social Media Marketers

Beyond subscriptions counts, new likes and followers, the engaged website owner will be delving into Google Analytics.

Even if you’ve figured out how to get the updated version to give you most of the information you were enjoying before, you’ll probably benefit from a refresher course. But what follows is also a very good demonstration of Google Analytics important new social media offerings and what you can get out of them.

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The 5 Top Google Analytics Reports for Social Media Marketers – Convince & Convert

Google on Reviews | Asking for them is OK, Soliciting them is BAD

Asking for reviews is one thing. What about soliciting them? Google’s new and aggressive review spam filter is going to town with some over-anxious review seekers.

The new anti-spam review algorithm takes some getting used to, but maybe most importantly, it affects how you should go about getting your reviews. You can still for ask for them, but this is what you really need to know.

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Google on Reviews: Asking for them is OK, Soliciting them is BAD – Understanding Google Places & Local Search