Social media is a fantastic tool. It can enable you to reach thousands of people with the click of a mouse. It can also be a tsunami of bad news in the event you fail to monitor your social channels on a daily basis. Making sure you are knowledgeable of the conversations happening about you and your brand online is or needs to be regular part of your online reputation management…Read More
Negative Reviews Deal with Them Quickly and Effectively
Negative reviews, everyone’s got an opinion, and regrettably as a business owner some of these opinions can cause your business a great deal of trouble. Managing your online reputation is a big must-do item on your daily checklist. Forget to do it, and you might find people deserting you in droves…Read More
How To Use Humor In Small Business Marketing
The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some enterprising wallpaper company hasn’t used this is beyond me, however it does go to demonstrate the reality that humor sells…Read More
Email Marketing Is Still the Undisputed King
How Does Email Marketing Compare to Social Media for Profitability?
The bottom line in regards to our marketing efforts is how well they convert, that is, actually get us the actions we desire, whether that is opt-ins to a mailing list, direct sales, click or other responses…Read More
Email Marketing Service Comparison
How to Choose an Email Marketing Service
Having an excellent email marketing service to utilize is an important part of your online business marketing. A few of the things you’ll need in a service include one that will deliver your emails promptly and consistently, but also has the tools necessary for you to properly analyze your efforts…Read More
Marketing Automation Software
Looking for Marketing Automation Software?
Many people make the mistake of thinking that marketing automation software is just for for email marketing. While it certainly had its birth there, what we’re referring to is a much more sophisticated application…Read More
Location Based Marketing Tips
Stumped About How to Use Location Based Marketing?
Business is becoming increasingly more local. It’s a fact. You know it yourself because you rarely head out of your house anymore not equipped with your smartphone, ready and capable to find whatever your pleasure while on the go…Read More
The Trust In Online Reviews is Growing
Study: 79% of Consumers Trust Online Reviews as Much as Personal Recommendations
The 2013 Local Consumer Review Survey by Myles Anderson of BrightLocal was newly published on SearchEngineLand. There are specific straightforward and indisputable results that we can run with…Read More
Using Vine To Market Your Small Business
How Can a Six-Second Video Help Your Business?
If you haven’t thought about employing Vine videos in your small business, you may want to seriously think about it. You probably have what you need to get this done in your pocket. Using the Vine app on your smartphone, you’ll be able to create and upload these short, sharable videos to Twitter as fast as you make them…Read More
Foursquare Testing New Ad Platform
Foursquare Courts Small Business
Mashable is confirming that location based social networking company Foursquare is now testing a new advertising platform created for small business, by permitting large advertisers like Burger King, Gap and Starwood Hotels to test promote themselves with the platform…Read More