Buzzword Watch | SoLoMo

SoLoMo – Social, Local and Mobile Coming to a Phone Near You!

Do you SoLoMo? Yes, I know that sounds like the newest offering from the Starbucks menu, but the acronym stands for social, local, mobile. What you need to do however, is wrap your head around why SoLoMo is an extremely significant concept and marketing tool for your small business to employ…Read More

Small Business Innovation

Innovation Isn’t Only For The Big Dogs!

While at first glance it would make perfect sense that the smaller, more agile entrepreneurial companies among us would be the more innovative. You’d think this is true. And you would be wrong. It’s not for a lack of trying or desire…Read More

Website Design Is The Killer App

Don’t Ignore Website Design – It Matters!

Okay, so take a guess: how much time do you reckon it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 found that it takes all of two-tenths of a second to garner that impression…Read More

10 Ways To Improve Email Open Rates

Top 10 Tips for Higher Email Open Rates

Are your email open rates a source of embarrassment? Taking action to improve them is easier to do than you may think. According to Epsilon.com, email open rates sport an industry average of around 27.4 percent, with wide variances for markets…Read More

Take Charge of Your Online Reputation

5 Simple Ways to Help Manage Your Online Reputation

We live in a world where communication is near instant, word travels extremely fast, and if you’re not attentive your online reputation can be trashed in nanoseconds. Many aren’t aware of just how vital it is to safeguard your online reputation…Read More

How to Effectively Use SMS Marketing in Your Local Business

SMS marketing, which stands for simple message service, has proven to be a viable substitute for email marketing. It’s getting more and more difficult to find people who are not using text messages in one form or another, and they are not only the world of pre-teens…Read More