When Expert Knowledge Hurts Your Email Marketing | 5 Examples

April 22, 2011 By

Has too much familiarity led you to start overlooking your email marketing messages? Are they lacking clarity because you’ve been at it for too long, and somehow, your sales are sliding?

What about all the other benefits that could have been sewn into every message? Sometimes those too fall by the wayside as you learn what you’re doing. Here are 5 examples of being too close to your email marketing and the steps you can take, back, to put things in order.

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When Expert Knowledge Hurts Your Email Marketing | 5 Examples – Email Marketing Reports

Filed Under: Email Marketing Tagged With: ,

How Many Sacrifices Should You Make to the God of Email Functionality?

April 13, 2011 By

Balance in your marketing email may be everything. You need to ensure functionality and usability, make a good impression and drive your reader to your call to action.

That’s if it were all so simple. Unfortunately, people are also human and they don’t really respond well to machine messages. There’s also a balance between functionality and engagement – and between a smaller interested audience and one that is larger but disinterested. Now that would be equilibrium.

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How Many Sacrifices Should You Make to the God of Email Functionality? – Email Marketing Reports

Filed Under: Email Marketing Tagged With: ,

Subject Line Inspiration | Where To Get It

April 12, 2011 By

You know what your email marketing subject line should say, how it should say it and what the ultimate result should be.

Unfortunately, knowing about it just isn’t usually enough. Combining everything into a few master keystrokes may not take genius, but it does take inspiration. Here presented together for the first time are sources for all of the finest and most inspired email subject lines of recent history, perfect for your own campaign and for future reference.

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Subject line inspiration | Where To Get It – Email Marketing Reports

Filed Under: Email Marketing Tagged With:

It’s You, Not Them | 4 Email Relationship Problems

April 12, 2011 By

Relationships are everything in email marketing. How many times have you heard that?

Like any relationship, take care. Tend to your list like you’d tend to any good friendship and make sure that you’re doing your part to pass on a benefit that can’t be ignored. Fail here and you’re chances for success are extremely limited, but succeed and you’ll find your prospects passing your message along for you.

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It’s You, Not Them | 4 Email Relationship Problems – Email Marketing Reports

Filed Under: Email Marketing Tagged With:

3 Surefire Reasons to Use Animated GIFs In Your Email Marketing

April 11, 2011 By

You love your fancy looking email marketing messages right? It’s easy to make your company look good and to have your message stand out.

But going the extra mile, with a full blown animated GIF, is a subtle art. Without the right reasoning, they can do more damage than good. Here are 3 good reasons (maybe the only good reasons) to include those animated GIF files and some very good guidelines to make them work for you.

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3 Surefire Reasons to Use Animated GIFs In Your Email Marketing- AWeber Inbox Ideas

Filed Under: Email Marketing Tagged With:

The Trigger Email Revolution | 9 Naive Questions

April 10, 2011 By

Trigger Emails, direct response emails messages sent after a specific event on your website, offer some of the most promising results in email marketing.

Don’t worry if you haven’t mastered them. Here are 9 introductory questions in the context of what Trigger Emails are and aren’t and how you can get a jump start on getting them to work for you.

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The trigger email (r)evolution: 9 naive questions – Email Marketing Reports

Filed Under: Email Marketing Tagged With: ,

4 Keys To Email Marketing Success

April 7, 2011 By

4 fundamentals from the email marketing leaders, don’t just fire off random messages in some vague hope that your emails are connecting.

These 4 core ideas form the basis of a successful email marketing campaign and they can be measured, compared, contrasted and continually improved. Simple enough to set up, you can follow your results over months and even years with a solid footing in one of the most powerful marketing channels available.

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4 Keys to Email Marketing Success – AWeber Inbox Ideas

Filed Under: Email Marketing Tagged With:

HTML Email Marketing | Two Mistakes You Are Making Right Now

April 5, 2011 By

Have you fallen in love with your email marketing? Email marketing companies have made it easier than ever to create email great looking campaigns loaded with the latest and greatest, but…

Here’s two big mistakes you’re probably making and both of them seriously hamper your chances for email marketing success. It’s a little more than “keep it simple,” but when it comes to email marketing success, the tried and true is still your best bet.

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HTML Email Marketing | Two Mistakes You Are Making Right Now – SitePro News

Filed Under: Email Marketing Tagged With:

Mastering Your Email and Inbox

April 4, 2011 By

Who thought ten years ago that we’d ever reach a day when so many people dread their own email inbox’s? Email was supposed to be convenient and fast, yet plenty of business owners and sit, head in hands, sorting through an overwhelming amount of emails day after day.

Take back control of your email. Here are some quick efficient kicks in the pants that will straighten out your inbox, your overall efficiency and your workday.

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Mastering Your Email and Inbox – SitePro News

Filed Under: Email Marketing Tagged With: ,
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