Gift Marketing | The Best Things in Life Are Free

The idea of a free sample is being brought online, easier and more efficient, but nonetheless, it’s being made more affordable by a number of big industry players.

You hear about content marketing and social media marketing all the time. Now what does it mean to really be giving something away? The pay-offs are enormous if you play it right.

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Gift Marketing: The Best Things in Life Are Free | Flowtown

June 2011 | INNOVATION EXTRAVAGANZA

INNOVATION EXTRAVAGANZA

Each year around this time, we bring you a Trend Briefing that is a bit more lighthearted than usual, focusing almost exclusively on the endless and exciting innovations that are popping up all over the world. Welcome to INNOVATION EXTRAVANGANZA 😉

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The Power Of Attraction Marketing

Offer something valuable for free. Generate solid leads and position yourself as the trustworthy authority in your market. It all sounds so simple.

Attraction Marketing continues to garner attention and to make some businesses the envy of the internet. So what’s in it for you and your marketing plan?

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The Power Of Attraction Marketing – Site Pro News

Is Traditional Marketing Dead?

No marketer takes a general approach to marketing. Individual businesses with specific targets, discrepancies and business needs all demand different and varying marketing approaches.

But the fact is, lots of these companies never stood a chance under the old marketing regime. See where the new electronic playing field puts you and your business, and what treasures you can still pick up from the old guard.

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Is Traditional Marketing Dead? – Biznology

5 Things Digital Marketers Can Learn from Traditional Marketers

If you’ve dismissed old-school traditional marketing, but you’re not seeing the stellar results you expected from your online marketing, take a moment and learn from the pioneers.

If your marketing experience is only online, here’s a place to catch up and learn 5 things traditional marketers use with success.

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5 Things Digital Marketers Can Learn from Traditional Marketers – Search Engine Watch

The iPad | An Excellent After-Hours Device

Every family should have an iPad but not every business needs one. After all, business is not all about being first with the coolest new toy.

These three questions for any small business owner will answer the question as to whether you need an iPad, and yes, there are quite a few who will benefit, a lot, and fast.

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The iPad | An Excellent After-Hours Device – Small Business Trends

What to Look for Today in Online Invoicing Apps

The online invoicing market has truly come of age. More niche offerings for more industries and business types mean that you can do your invoicing in the cloud and still enjoy the sunshine.

Problem is, there are so many apps out there, choosing the best one may have you staring at clouds all day. Make it simple, select from ALL of your options, and leave your umbrella at home.

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What to Look for Today in Online Invoicing Apps – Small Business Trends

What To Do When You Get Hacked and How To Prevent It

Serious downtime, decreased customer satisfaction, lost revenue and higher expenses. These are just the start of what can happen if you get hacked.

But IT Security still slips off the radar of many small business owners, even as they move more and more operations online. Don’t get caught unprepared. Security is simple, affordable and well worth it to prevent the ultimate nightmare from crippling your business.

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What To Do When You Get Hacked and How To Prevent It – Small Biz Technology

Flashy Websites Can Be Too Hot for Bots

Flash, JavaScript, Ajax, and Silverlight can make your site look like a million bucks. Unfortunately, the search engines don’t appreciate your designer’s aesthetics any more than they do your designer outfits.

Page content wrapped in fancy packaging is often difficult and sometimes impossible for search engines to “see”. Don’t worry, here’s how to ease your way through the most serious web-crawling issues caused by too much Flash.

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Flashy Websites Can Be Too Hot for Bots – Site Pro News

Small Business News | Online Marketing Mindset

You knew participating in social media marketing would be a whole new concept. You’ve practically had to adjust your entire frame of mind, right?

If you have a blog, Facebook, Twitter, or YouTube account, then you’re feeling how powerful and time consuming participating in social media can be. The funny thing is, once you get going, it gets a lot easier. Social media is state of mind, after all.

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Small Business News | Online Marketing Mindset – Small Business Trends