How and Why to Make Your Website Tablet and Mobile Friendly Now

You’ve spent months and maybe years whipping that website into shape. SEO and user friendly and the world’s greatest content, right?

Now half of your visitors have switched to visiting you on something besides their desktop computers. If they haven’t, they soon will. Here’s what you need to know to quickly and easily make the switch to mobile and keep reaching them.

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How and Why to Make Your Website Tablet and Mobile Friendly Now – Duct Tape Marketing

Mobile Marketing | Understanding How People Use Smartphones

For millions of mobile users, that mobile device is the first screen, the first interaction and the first place they’ll encounter your business. They’ll likely be among your most important visitors, possibly the most influential and the ones with the most online clout.

Take a lesson. They’re not going to give up on their mobile devices, and neither should you. Here’s the first, and most important, thing you need to know.

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Mobile Marketing | Understanding How People Use Smartphones – Social Media Today

Mobile Marketing | Understanding How People Use Smartphones

So you have this idea you need to make your online presence smaller to fit on a Smartphone or Tablet screen, but is that really all there is to mobile marketing?

This invasive technology didn’t just mess with the plans of desktop PC manufacturers, it revolutionized the entire interactive experience. Take a step back and look at how your customers are using their smartphones, why and what for. Then understand what your own business can offer them.

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Mobile Marketing | Understanding How People Use Smartphones – Social Media Today

3 Steps to Determine if Social Local Mobile Is Right for Your Business

The utter and total, sometimes scary, convergence of social, location-based and mobile is known by a few total nerds as “SoLoMo.” Irrelevant?  Yes.

Unfortunately, that rather unpronounceable acronym stands for the 3 most important developments in online marketing, and fortunately, it’s easy to get your foot in the door. In fact, you’ll probably find your foot is already in there. Here’s what you need to do next.

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3 Steps to Determine if Social Local Mobile Is Right for Your Business – Social Media Examiner

Mobile SEO Is A Must For Acquiring Mobile Shoppers

You’ve been stuffing keywords long enough. Mobile SEO is faster, simpler, and the rewards seem to be ever-expanding.

These are the top considerations for better connecting with your mobile audience, and for considering the options that best optimize their experience, and their chances of finding you.

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Mobile SEO Is A Must For Acquiring Mobile Shoppers – Search Engine Land

Use Lifetime Customer Value to Measure Social Media

How many new customers is social media going to attract to my business, anyway?

Social media marketing, unfortunately for you, is all about relationships. Evaluating your  investment requires that you use the right metric.The financial measure is ultimately based on a long-term relationship. It’s one that you may or may not be capable of appreciating, but here’s the first step to putting some long term romance back into your business.

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Use Lifetime Customer Value to Measure Social Media – Biznology

10 Optimization Secrets To Drive More Mobile Traffic From Facebook

50% of Facebook traffic is mobile. That means if you’re presence there is not optimized for mobile, you’re likely missing out on a massive boatload of traffic.

Here’s what you can do to get in on one of Facebook’s biggest opportunity areas; Mobile Traffic.

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10 Optimization Secrets To Drive More Mobile Traffic From Facebook – Search Engine Land

Not Enough Local Business Web Sites Are Mobile Friendly

Your customers are carrying the new yellow pages around in their pockets. You better believe they are searching for you.

While lots of small business have gotten around to getting themselves on the internet, it’s still only the few on the cutting edge who are taking advantage of what you can do with mobile search.

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Not Enough Local Business Web Sites Are Mobile Friendly – Site Pro News

Beyond Email |17 Easy Techniques to Optimize Your Mobile Marketing

Somewhere between 60% and 70% of smartphone users check their email on mobile devices. While AWeber emails are pre-formatted for mobile reading, it’s not the only way to use mobile marketing.

Using QR codes, mobile apps, and mobile websites are increasingly important to your overall effort. Mobile marketing makes for an ever increasing audience, and you’ll be surprised at the instant boost it’ll give your business.

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Beyond Email | 17 Easy Techniques to Optimize Your Mobile Marketing – AWeber Email Marketing Tips

Creative Ways to Use QR Codes for Your Small Business

You’ve been aching to get your feet wet making mobile work better for your business. Here are the perfectly steal-able ideas that get your QR campaign back in front of the scanning smart phones where you want them.

You don’t have to reinvent the wheel. Just do what the most successful campaigns have done before you.

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Creative Ways to Use QR Codes for Your Small Business – Site Pro News