How to Use Google Analytics in Your Small Business

Google Analytics for Small Business 101

Many of us grasp using Google Analytics to understand how our marketing efforts are performing can be a key to unlocking future success. Nonetheless many people are put off by the sheer volume of the data facing them. You need to begin with answering the right questions…Read More

Marketing Metrics You Can Ignore

“Vanity” Marketing Metrics You Should Ignore

The term “vanity” metrics has made its way into the marketing metrics lexicon recently, and for good reason. What many use to measure results can very often be misleading and due to this, it’s worth examining some of the marketing metrics you could (and possibly should!) disregard…Read More

How to Use Google’s Webmaster Tools Program to Check Your Website’s Health

The Google’s Webmaster Tools program is so stacked with information and secrets it’s a wonder every webmaster isn’t using it.

This “How to” guide, lavishly illustrated, is guaranteed to provide your complete re-introduction to the toolbox that’s more important than ever, whether your working on your first site, or your 19th.

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How to Use Google’s Webmaster Tools Program to Check Your Website’s Health – Search Engine Journal

Why You Should Use the New Google Remarketing Code

Google remarketing lets marketers stay engaged with users who were on their site (or their client’s sites). It even offers the same users relevant ads later as they continue to browse the web.

It’s simple, massively effective, and something far too few advertisers take advantage of. Here’s what you need to know to get yourself remarketing today!

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Why You Should Use the New Google Remarketing Code – Search Engine Watch

The 5 Top Google Analytics Reports for Social Media Marketers

Beyond subscriptions counts, new likes and followers, the engaged website owner will be delving into Google Analytics.

Even if you’ve figured out how to get the updated version to give you most of the information you were enjoying before, you’ll probably benefit from a refresher course. But what follows is also a very good demonstration of Google Analytics important new social media offerings and what you can get out of them.

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The 5 Top Google Analytics Reports for Social Media Marketers – Convince & Convert

How to Use the New Google Analytics Social Reporting Tool

Totally free social media monitoring and measurement capabilities should make you jump for joy. Finally, examining social media ROI is almost as clear as lightly smoked glass.

Make your own Analytics obsession fun again! Here’s a good place to get started and a lot you probably didn’t know about Google’s shiny new toy in the box of Analytics goodies.

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How to Use the New Google Analytics Social Reporting Tool – Social Media Examiner

Google Analytics | New Metrics For Your Blog

The new ‘social media reports’ function is just one of the blockbuster new features in Google Analytics. With the ability to list and monitor all of your social accounts a clear view of all your traffic has never been more exciting to watch.

That’s really just the beginning. Google Analytics is more exciting and more necessary than ever. Here’s what you need to know.

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Google Analytics | News Metrics For Your Blog – Social Media Magic

What Google Analytics New Social Reports Offer & What They Can’t

The Google Analytics’ announcement that they’d now be including social reports in your analytics data the analytics and social marketing worlds went all aflutter.

Imagine, that much data at your fingertips. Good as it is, there’s still a lot left to the imagination. Here’s exactly what to expect, how to look at it and what’s missing.

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What Google Analytics New Social Reports Offer & What They Can’t – Search Engine Watch

Google Analytics Adds Backlinks Tracking to Social Reports

Backlinks tracking in Google Analytics Social Reports has put some real gusto back into your analytics.

If you haven’t gotten all over it yet, here’s how you can identify quality content and replicate successes by discovering which content is linked back to most often and by whom.

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Google Analytics Adds Backlinks Tracking to Social Reports – Search Engine Watch

What is EdgeRank?

Any action that happens within Facebook is an “Edge.” You guessed it. All of those edges are ranked, and you can take steps to make sure you get the full squeeze out of everything you do on there, and rank higher and better!

Here’s the full scoop on the algorithm that gives every edge a rank. Your brand will be judged by your own ability to engage your content, and get others to engage with it, too.

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What is EdgeRank? – EdgeRank Checker