Work Smart, Not Hard | An Introduction To Google Analytics Dashboards

Formatting Google Analytics dashboards for multiple domains and sites used to take a degree in Engineering. It’s gotten a lot simpler and the rewards are fantastic.

If you’re not addicted to watching your online presence grow, perhaps you will be. Here’s the recipe for success through Analytics simplification.

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Work Smart, Not Hard | An Introduction To Google Analytics Dashboards – Search Engine Land

7 Ways to Spy on Your Competition

Everyone does it. Snooping around the web to see what your competitors are doing is hardly the latest in business intelligence.

But what if you could do it better, like a professional intel sleuth? Here are the 7 most important methods for gathering the most vital information, no matter if you’re up against a mega-corporation or that smarmy mom & pop down the street.

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7 Ways to Spy on Your Competition – Site Pro News

11 Google Analytics Tricks to Use for Your Website

You’re possibly quite totally, embarassingly addicted to those Google Analytics reports by now. But looking at the same organic keywords and traffic sources, day after day, gets a little frustrating.

Take your Analytics obsession to the next level. These 11 tricks will key you in to a whole new world of compulsive tweaking.

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11 Google Analytics Tricks to Use for Your Website – The Daily SEO Blog

10 Stats to Justify SEO

Every three months or so, the rules and recommendations for SEO seem to change. At times it seems like far too expensive and confusing a field for lots of small businesses to even consider.

These ten stats should not only convince you of the importance of SEO, but they’ll also help to shore up your arguments when you go before that tough budget committee or who ever is in charge of making marketing decisions.

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10 Stats to Justify SEO – Search Engine Journal

How To Analyze Your Content Performance In Google Analytics

If you’ve faced by the daunting Google Analytics interface and hardly know where to start, then this will be just what the doctor ordered; a simple step by step guide to getting more out of the powerful information Google Analytics is already gathering for you.

Your page content does a wealth of important and complex work for you, but only if you understand how it’s working and how people are reacting to it.  Here’s how to go about getting more out of Google Analytics today.

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How To Analyze Your Content Performance In Google Analytics – Search Engine Land

Social Media Marketing Metrics

What good is all that social media if you’re not looking at what happened. Lots of people never look at the data that allows you to track progress and measure ROI.

Today’s analytics tools can dig in to what’s been going on and let you synthesize and see the hard numbers. But what should you be looking at? Here’s the full picture on what to look at and how to find it.

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Social Media Marketing Metrics – Flowtown

Reccomended Resources | Klout

Klout offers the standard metric of influence that everyone in the social media world should be aware of.

In effect, Klout proves that, through a variety of measures,  the social media world, and what your doing in it, can be evaluated, analyzed and built upon. Don’t leave your ROI to the wind. Check out these couple of good arguments for the social media world’s leading metric, and make your own decision.

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Reccomended Resources | Klout – Andy Jenkins

Why Marketers Must Care About Site Speed

For lots of people, analytics have become an obsession. The various metrics can be tested and compared and improved almost endlessly.

But page load times, while critical to your success, are one of the most frequently overlooked of web site analytics. Faster loading pages mean that visitors engage more quickly, lower your bounce rate and actually take in what you’re saying. There’s no excuse to keep overlooking it.

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Why Marketers Must Care About Site Speed – Search Engine Watch

Are You Selecting Your Keywords for the Right Reasons?

Keyword Research might go on for as long as your site is up and running. Pity that volume seems to mean everything to so many researchers.

You also need to check relevance and what your competition is doing. Maybe most importantly, how is any given keyword actually converting to business or leads? Ask the right questions and your optimization can be that much more valuable.

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Are You Selecting Your Keywords for the Right Reasons? – Search Engine Journal

Keep Your Visitors Hostage by Giving them What They Want

Let’s get down to what you can actually do with your analytics. It’s not just a matter of watching your visitor count go up and up, and if it is, well, you’re in for a slow ride.

Check out the keywords that are used often or that have some kind of sense for your site or your business. Chances are, they’re wide open, and your customer base is expecting you to fill them in.

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Keep Your Visitors Hostage by Giving them What They Want – Search Engine Journal