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Savvy gorilla marketing, viral video campaigns and smart lead generation can make almost any David and Goliath face off story turn out in your favor.
The fact is, analytics totally level your playing field, so if your going up against a 300 pound gorilla, it helps to know the new rules.
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Use Analytics To Spend Less Than Your Competitor and Get Better Results – Small Biz Technology
The majority of website owners know nothing about the data regarding their site and only a very few even keep track of the number of visitors they receive each day.
Can you see the same things that Google sees? Google knows how long your visitors stay, and how popular your site is with backlinks and they keep tabs on a wealth of other information. All of it is being added up by Google. Now, what are you calculating?
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Do You Know As Much As Google Knows About Your Website? – Site Pro News
You can keyword research until you’re blue in the face, but really understanding your customer base means understanding where they are on the internet and what they’re doing.
The hard work is in researching your competition. What are they doing with their people? The best of them, and maybe the most successful, undoubtedly have social accounts that you can visit. Who knows? You might walk away with a ton of information. Now what will you do with it?
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Tracking immediate action was the old-school model for determining success, success measured merely by reach and frequency. Unfortunately, the old model can’t tell you much about awareness.
Referrals, purchases and dollars spent result from other more important metrics. They’re not difficult to understand, here are some free tools to get you started.
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4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats – Social Media Today
Time is money and your measurements need to be accurate. Adjust them the moment something is off and you get more money. It’s that simple. So how do you know what to measure? Well, learning depends on a couple of things like your business and market and competitors.
Luckily you can see almost all of it in a few simple online places. Making a habit of keeping a close eye on them should take 15 minutes a week and improve your entire enterprise.
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Essential Marketing Metrics for Small Business Owners – Site Pro News
Fine tune your online marketing decisions at last. A new feature in Google Analytics allows you to see which channels produced the most conversions.
New multi-channel funnel analysis allows you to see the combination of websites that influenced consumer behavior prior to any conversion on your own website. It’s new, it’s not too complicated and it should make your favorite analytics that much more valuable.
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Google Analytics Adds Multi-Channel Funnels – Social Media Today
What intelligence tools is your eCommerce provider offering you? Is gathering intelligence a big part of their package?
If it’s not, then you’ve got to make up for that intelligence somewhere. Your analytics and sales information are all you need to turn customers into sales and every sale into a repeat buyer. It all comes down to the right information at the right price.
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Selling Without Business Intelligence Is A Money Losing Experience – SmallBiz Technology
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