How to Put Your Small Business on the Web

You’ve probably heard a lot about SEO, maybe even seen a few grand plans take off. Some of them soar, some of them hover for a while. Most of them slowly, or quickly, settle back to the ground.

A lot has changed and a lot of internet dreams have yet to come true. Here’s a good overview of the latest thinking in the new, more social world of SEO and how you can stay afloat in it. You may even soar with the eagles.

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How to Put Your Small Business on the Web – SEO Theory

8 Key Tips for Building Successful Website

Ok, you’ve been through all the ups and downs of social media and you’ve blogged your business silly.

If you’ve forgotten the basics of website requirements, they have probably changed some since the last time you checked. Here’s the eight most important factors to consider whether you’re launching or re-launching. Take a quick look, and most important, take all of them to heart.

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8 Key Tips for Building Successful Website – Daily Blog Tips

How to Choose the Right Domain Name For Your Site

Getting your domain name right on the first try is as crucial as your entire project.

These five tips are designed to make the selection easy, if not obvious. More important, they should leave you with no doubt that you made the right decision the first time.

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How to Choose the Right Domain Name For Your Site – Andy Jenkins

How to Choose the Perfect WordPress Theme

Not all of us have web design skills, not to mention the time, to master the internet’s favorite communications platform. WordPress themes today can add functionality way beyond your basic blog platform, so much so now, that just choosing a theme can be the toughest part.

Here’s what you can do to minimize future clumsy alterations and get the most out of your theme, right from the start.

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How to Choose the Perfect WordPress Theme – Andy Jenkins

When You Need to Buy SSL Certificate Encryption for Your Website

Hundreds if not thousands of online marketers set up their shopping carts and square away their first few deals without a clue in the world. In many cases, only the few customers who know less than them are willing to close those first deals.

A Secure Socket Layer (SSL) certificate is a very secure method of encrypting data being transmitted from your visitor’s computer to your site, and it’s also something any reputable seller needs to carefully consider. Here’s what you need to know.

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When You Need to Buy SSL Certificate Encryption for Your Website – Site Pro News

FTC Report Details Best Practices Regarding Website Legal Documents For Privacy

Doubtless there is no more boring and little read page on your website than that long lost privacy policy.

Do yourself a favor and brush up on what the FTC says are best practices when it comes to your users private information. You’ll save yourself a world of headache later on, and, hey, it may save your neck too.

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FTC Report Details Best Practices Regarding Website Legal Documents For Privacy – Site Pro News

Why Your Website is Failing – A SPN Exclusive Article

Every single day on the Internet, newbies are putting up websites without the slightest idea of how to promote them, much less how they could and should work.

In many cases, the point of the website itself is entirely neglected. Don’t let this happen to your website. These tips are for more than the business owner who’s up and launched a site. But for the business that wants to get something out of it already.

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Why Your Website is Failing – A SPN Exclusive Article – Site Pro News

10 Form Optimization Tips For Landing Pages

You’ve crawled all over your site optimizing the header and footer, and everything in between, so why are your leads not piling up?

The problem is probably that cumbersome reply form you’re always waving in front of visitors’ faces. Clean it up, pare it down and make sure it works for you and for your visitor.

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10 Form Optimization Tips For Landing Pages – Search Engine Land

3 Ways to Optimize Images | Search, Social Media & User Experience

You know all about alt-tags and titles for your photos, but if you want your images to make a splash in social media, or search, or in your users mind, the rules are a little different. Or at least there are a few more of them.

There’s plenty of good news about getting your images in front of more fanciful eyes; it’s possible, it’s even probable. Just understand the nature of the beast.

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3 Ways to Optimize Images | Search, Social Media & User Experience – Top Rank Online Marketing Blog

Simplicity Is Key To Converting Local Consumers To Customers

As local consumers increasingly turn to search engines to locate the businesses in their area, it’s surprising how little consideration is given to what happens when you get that local consumer onto the pages of your website.

Local consumers, maybe all consumers, have simple needs – they want to know what you offer, what it costs and how they can contact you. Here’s the full picture on keeping it simple and keeping them converting.

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Simplicity Is Key To Converting Local Consumers To Customers – Search Engine Land