Common Social Media Mistakes

5 Dreadful Social Media Mistakes to Avoid At All Costs!

Social media marketing for your business is tough enough without shooting yourself in the foot. Self-induced social faux pas are easy to commit, and hard to overcome…Social media is not only necessary to include, but important to get right! Even though 74 percent of brand marketers saw an increase in website traffic after spending just 6 hours per week on social media, whereas another 83 percent have deserted a purchase after a bad or non-existent customer service experience. (Creotivo.com)

So to help you fend off the mistakes that might be looming in your social media marketing, here are five social media mistakes to be sure to avoid!

1. No engagement with your customers –This is “social media”. Ask questions, share humorous anecdotes (relevant) and by all means, ask for their thoughts. They will gladly give them to you, and you can use this data in your business.
2. Lacking excitement or passion – If you’re not excited about your brand, it’s going to be very hard to get anyone else excited about it, either. Communicate this in your postings, and in your campaigns. We all want to create a buzz about our businesses, but it starts with you!
3. Constant promotion – Nobody wants to be constantly pitched to, and there is no place this is more true than in social media. Once you’ve developed a relationship and trust, it will be far easier to insert the sporadic (soft) selling message.
4. Not responding to customers – Sometimes companies are so busy either touting themselves or their goods, they completely ignore or miss customers and prospects posting their concerns, questions or complaints on these very platforms! What goodwill or brand awareness you have can be destroyed very quickly by ignoring your customer service opportunities!
5. No plan for social media – The lack of a strategy for your social media marketing is practically asking for it to fail. You must know why you’re doing, and which platforms are best for you. (Not all are!)

We’ll leave you with a link to a stellar example of what NOT to do! In an example that’s being shared widely, (much to their chagrin) the food site Epicurious. After the recent Boston marathon bombing, they sent out these unfortunate tweets.