What’s the Real Deal About Google+
Has Google+ turned into an afterthought in your social media marketing plan? When is the last time you took a look over there? You may be questioning if Google+ is or ever will be a viable tool for your business. You’re not alone as many are still divided as to whether to even spend any time or effort on Google+…
Why we feel it’s worth while now and in the future!
It’s being shared that Google+ is now outpacing Twitter. Even though this in no way “feels” true, it most likely really is. The proliferation of Gmail and the simplicity of having Google’s entire suite of web services displayed the same time has probably sealed the deal. Not only that, but since Google Plus Local Listings already includes such small business services as Zagat, StreetView and Google+ User ratings, it has effectively replaced Yelp.
The development of Google Hangouts, for example, has a direct effect on where Google+ is headed as well. The cabability to use a Hangout, as an alternative to say Skype, to do any sort of video conferencing, is a tremendous advantage. While it’s true that in its beginnings Hangouts is a bit clunky and difficult to grasp, once you do, it’s miles ahead of the competition. Merely the ability to have your Hangout automatically recorded and uploaded to YouTube is sufficient to swing the scales in its favor.
So what are some ways businesses are using Google+?
There are tons of ways to apply Google+ in your small business. A few would include:
- Building networks with Google+ Circles
- Using #hashtags to help posts appear in Google search
- Be sure and Link Google+ to your blog or site, and reap the Google Authorship benefit in the search pages
- Do live video chat with Google Hangouts
- Use tags to reach out to people directly
To see a huge list of strategies as well as an incredible infographic for Google+, see this post on Copyblogger. While Google+ may not get you all warm and fuzzy just yet, our bet is that it’s worth it both now and in the future!
About Alan Weeks
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