To a lot of people, the e-newsletter seems like a relic of a bygone era, a time when we used painfully slow dial-up Internet services like AOL and “surfed” the web using Netscape. Despite being a little long in the tooth (in Internet years), the e-newsletter remains an incredibly powerful marketing tool your business shouldn’t ignore…E-newsletters remain an incredible medium for engaging customers, building authority and driving sales. The Direct Marketing Association says that every $1 spent on email marketing creates $40 in revenue. Aweber informs us that 77 percent of small business owners state that email helps them increase revenue.
Not your grandmother’s e-newsletters anymore!
Don’t be buffaloed into thinking that your e-newsletter needs to be as bland and un-sexy as those you’ve made the mistake of opting in for. Here are some eye-catching examples of e-newsletters that rock! Also, ensuring that you’re not simply selling, but engaging your audience with useful, compelling content. Kayak, for example, isn’t just about telling you about the latest travel deals, but rather getting you salivating on the notion of travel and fun. They also go out of the way to engage their readers.
Quick tips for creating an engaging e-newsletter
Here are some tips for creating an e-newsletter that gets opened and acted upon!
- Speak as if to a friend – Everyone loves to hear from a trusted friend!
- Encourage communication – Give them every opportunity to respond and specifically ask for it!
- Be specific and don’t ramble – Stay on topic, and don’t be boring!
- Create extremely useful content – Provide fresh and unique content that’s useful and is precisely what is resonating with your list. (Make sure you know this!)
- Don’t be afraid to use emotion – Writing with emotion is powerful and is very likely to stir others as well, promoting more engagement.
Don’t let this golden opportunity to reach your list in a more meaningful way slip by. Create an e-newsletter today!
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