Facebook Ads | The Image is the Thing!

Facebook ads are probably the fastest, easiest and most effective do-it-yourself platforms for obtaining traffic to your offers, building prospect lists, and for just about any other objective you can imagine for your website…
Ad campaigns are incredibly easy to set up, include excellent targeting tools, and can be online in minutes. There is one factor to fully grasp, however, when it comes to receiving the best results and return on investment: That is finding the most effective images available. It has been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s have a look at some useful tips for getting the most from your Facebook ad images.

5 Awesome Tips for Facebook Ad Images

Creating an ad that makes a real impact and statement for your product or services is a matter of standing out from the rest. Listed below are five ways to do exactly that!

1. Use high quality stock images – Because your images are going to end up very small, make certain you’re buying from a reputable resource. Fotolia and iStockPhoto are two of our faves. The XS size of available images will be fine, as even these are cut down to the size of a postage stamp (110×80 pixels).
2. Crop your photos to deliver maximum impact – Crop your photos closely to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, be sure that your model’s eyes have life. Whenever using product images, get close!
3. Employ eye-catching colors – Using bright, visually arresting images can do wonders for your clickthrough rates. A lot of people opt to blend in with the pervasive Facebook blue, and thereby consign their ads to a form of “banner blindness”.
4. Choose attractive images – Unless you are going for a certain statement, pick the most attractive photos you can find. People are attracted to beauty. Period. This is not to say that sometimes beauty can’t be trumped by cute, funny or outrageous.
5. Use humor whenever you can – All of us love a good laugh. If you’ve got the opportunity to inject humor into your ad, don’t miss it! This will undoubtedly result in a higher clickthrough rate!

For some terrific examples of these ad-image principles in action, check out this great article at Search Engine Watch.