The accelerating pace of innovation in the consumer arena means everyone (from Berlin to Bogotá) is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day. As VIRGIN CONSUMERS experiment more than ever, we consider how all brands can adopt a VIRGIN mindset. Learn from the likes of BMW, Nike, Lytro and more…
About Alan Weeks
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